Healthcare marketing Coursework Example | Topics and Well Written Essays - 250 words - 1

Healthcare marketing - Coursework Example As it is now, from a PR perspective, what the hospital has done wrong is placing its interests ahead of public interest in the handling of the case. This is said because it is not as if the hospital failed to apologize entirely but whiles doing this, the hospital became overly focused on giving reasons as to why it may not be entirely wrong with what happened. It is said that it is better late than never. Therefore, even though damage control might not have come very early and might have affected the hospital negatively, the hospital still did the right thing by apologizing in the long run. In PR, it is always important to eat humble pie so that the welfare of the larger people can be protected and this is what the apology did (Natasha, 2005). Going forward, it is important for the hospital to put its house in order. This recommendation is given as a preventive approach to avoiding the need for there to be another damage control or apology. As the hospital goes back to work now, it should check it’s EHR so as to ensure mistakes are not repeated. In a week’s time, there should be evaluation of the system. Into the future, there should be periodic monitoring of the