Japan Foreign Direct Investment Research Paper Example | Topics and Well Written Essays - 1750 words

Japan Foreign Direct Investment - Research Paper Example The behavior of exchange rates on the international capital market has a significant bearing on the quantity of capital resources that can be marshaled by multinational corporations to enable them carry out investments in the host countries. A country's currency is said to have undergone depreciation if there is a general fall in the value of the country's currency relative to the main value of another country's currency. Within the context of this essay, the Japanese Yen can undergo a depreciation against one of the leading currencies such as the US Dollar or the Euro if its value falls in relative terms to any of them. Suffice to cite a hypothetical illustration to buttress the foregoing point. Should the Japanese Yen fall against the United States Dollar by say 25 percentage points then the most likely impact is that cost of production by another hypothetical corporation will be significantly lower by 25%. The resulting low cost of the Yen can serve as an incentive for investment because a would be corporation will have to pay low cost for wages in addition to the prevailing low cost of production relative to what it will be in the United States. This phenomenon of attractiveness due to exchange rate differences amon g countries is known as the relative wage concept (Froot & Stein, 1991). However, this latter assertion ought... llel between the significant changes in the relative costs of production across both the United States and Japan and above all this should not in any way be altered by any overt or covert changes in either the cost of production or the wages in Japan where this investment will be taken place. In addition, the overall relevance of the relative wage factor will become negligible in the event of an advent of an anticipated movement in exchange rate. This has to do with either a direct or indirect rise in the cost of carrying out an investment in the host nation in this case which is Japan. The point that should be noted here is that in the most conventional form the factors that fulfill the interest rate parity are consistent with risk-adjusted rates of return in both the United States and Japan. Any shift in any of the above mentioned factors can change the entire course of a foreign direct investment stream. In a deeper sense the effects of changes on the foreign exchange market on investments are more profound on multinational corporations. Citing again the instance of a decline in the value of the currency of the host country relative to the investing source country, it is worth stating that should this situation of depreciation in the value of the host country's currency then the potential impact can be a significant rise in the wealth of the multinational corporation in relation to the host country. By this leverage the investing multinational corporation is better placed to engage in robust bidding for assets in the home country in view of the fact that it has relatively stronger capital base to engage in these activities. Of course saying this is an extension of illustrations presented in the preceding chapter with regards to wages and cost of production and how

History and Culture of China Essay Example | Topics and Well Written Essays - 1250 words

History and Culture of China - Essay Example Their work of art during the Qing Dynasty is mainly examined in accordance with the psychological and historical circumstances of the time. This was mainly triggered by the Brutal takeover of the Manchu in which many Chinese harbored a strong cultural consciousness which saw new invaders of the dynasty as foreigners who disgraced the Han ethnic group which constitute the majority population in China. This kind of resentments is considered the atmosphere under which most of the artists worked and reflected in their art (Dynasty Landscape painting). From the paintings done during this period, one is able to see pessimistic dark images; references to the fallen Ming Dynasty, trees and other forms of natural resources were depicted growing in an up-side down position with dense claustrophobic forms (Dynasty Landscape painting). This was a way of expressing their feelings of discomfort. Despite the emperor rulers of the Qing Dynasty view their Machu ethnic group as superior over other sma ll tribes, they did put a cold shoulder on the Chinese culture, and decided to develop and promote the traditional Han Culture and the patrons of art (Dynasty Landscape painting). ... This paper will explore Zheng Banqiao’s artistic work in explaining the history of Chinese Culture with regard to Qing Dynasty. Zheng Banqiao was Chinese artist during the Qing dynasty. He was born in 1693 and passed away in 1765.Zheng Bangiao was a Chinese painter from Jiangsu. He began life in poverty but rose in the exam system to become a magistrate at Shandond. His original name was Zheng Xie; he was among the Eight Eccentrics of Yangzhou. Zheng Bangiao was brought up by the wet nurse’s fee after his mother passed away while he was three years old. He studied in Yizheng School of lyrics while he was twenty years old. He studied poetry while he was twenty six years old in a private school based teaching. He was a great Literati and painter of the Qing Dynasty according to Yoshiho, Chu and Iverson (2007). Zheng Bangiao became a successful candidate of the highest imperial examination in 1736.This was the first year of Emperor Qianlong’s reign. Due to his succe ss Zheng Banqiao was appointed a magistrate. Zheng Banqiao was an incorruptible official; he tried so much to help the poor by applying a relief fund for them. He became critical of the life of an official as he refused to ingratiate himself with the officials. His incorruptible and sympathetic character to the poor annoyed the superiors and he was fired. After he was dismissed from work, he went back home and lived on painting bamboos stones and drawing orchids. Zheng Banqiao was the best poet and composed a lot of poems. He wrote calligraphy works and drawing paints. His works were known as â€Å"Three unique skills† by the whole word. Zheng Banqiao’s poems are very original and focused certain aspects of the Qing dynasty. They were never cliche, he wrote about ordinary

Impact Of Social Networking Sites On Brand Promotion Marketing Essay

Impact Of Social Networking Sites On Brand Promotion Marketing Essay If considering the example of Skoda, it gives the substantial results for such instance. Skoda has created the community of about 2000 people through social media. This community was started when a female customer has posted its comment about the after sales services of Skoda and a person has picked this comment and posted it on social networking site (Muncaster, 2007). It is not only the corporate biggies who have used social networking sites as a medium to promote their brand but also a phenomena of retailing the designers label to increase the brand awareness among the target customers. Looking at the importance of social networking, this research aims to analyzing the impact of social networking sites on brand promotion. This chapter provides the brief introduction about the research study, including the aims and objectives of the research, significance of the research and rationale behind conducting this research study. Aims and Objectives of the Research: The aim of this research is to analyze the impact of social networking sites on brand promotion. In order to fulfill the aim of the research, researcher has laid down following research objectives which has been achieved in this research as a part of research aim. To understand the importance of social networking websites in branding strategy To determine the advantage of using social media in marketing and branding To understand the current and future scope viability of social media To identify the strategies of companies using social media as a medium for promoting their brand In order to achieve the above research objectives, the research has addressed the following research questions in this study. RQ1: What is the importance of social networking sites in branding and marketing? RQ2: What are the advantages for a marketer in using social media for its marketing and branding strategy? RQ3: What is the current and future scope viability of social media? RQ4: What are the strategies used by companies for using social media in promoting their brands among the target customers? Significance of the Research: This research study is contributing significantly in the studies of marketing and brand management where the researcher has provided some key facts about the current usage of social networking sites in brand promotion and marketing. The research findings will help the marketers to understand the advantage of using social media as a medium for promoting their brands and they can integrate these findings in preparing their brand strategy. In addition to this, the research work provided the base for future academic researchers to conduct the research in the social networking space in relation to the marketing and branding management. Rationale behind the Research: Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand and in what ways they are making it effective among the target customers. In this way researcher would be able to get greater learning in the field of marketing and brand management and can integrate these findings into its professional career. Chapter Scheme of the Research: It is essential to divide the complete research into sub sections or chapters to get the sequential understanding of every step taken by the research for completing the research. Therefore researcher has segregated the complete research into fiver chapters. First chapter of the research provide the brief introduction about the research. Second chapter provided the literature of the research. Third chapter includes the research methodology. Fourth chapter provided the discussion, analysis and findings of the research. Last and fifth chapter includes the conclusion drawn by the research from the key findings and provided the recommendation to marketers. Summary: There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion. The aim of this research is to analyze the impact of social networking sites on brand promotion. Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies. However social networking websites are useful for the marketers to increase the brand awareness and product awareness. Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand. This chapter provided the brief introduction of the researcher to the reader. Chapter 2: Literature Review 2.1 Introduction: Social networking sites such as Facebook (400 million users worldwide) and Orkut (100 million), or the micro-blogging site Twitter (which crossed 10 billion tweets recently) may offer engaging distractions to the average user. But the numbers add up to a dizzying truth for brands: social networking sites (SNS) and sites like Twitter are prodigiously fertile spaces to harvest ad business. Adgully speaks to Indias leading brand nurturers and digital agencies to understand how they are leveraging the networking revolution. Social Networking soon became a way for brand Marketing and promotion on social sphere, whereby, the enterprises started using these online communities or websites for developing contacts and driving traffic to their respective websites. Today, these social networking websites form the main tool of social media marketing. The most commonly used websites that have become drastically popular over last couple of years are Twitter and Facebook. Following these two are som e other sites such as LinkedIn, My Space, Digg and StumbleUpon (Adler Kwon, 2002).   Facebook is a Social Networking Site which helps friends and colleagues to share dialogues with each other through Wall Posts, Messages and Comments. Today, Facebook has more than 350 million members and still counting. This site experiences more than two million clicks per day. Statistics state that users spend an average of 20 minutes per day in Facebook. The advanced functionalities of Facebook allow the users a longer shelf life. A user can view your files which are more than five years old. With such wonderful features, Facebook soon became one of the lethal tools of SMM and SMO. Businesses, especially small scale business houses started using the medium of Facebook to promote their brands and services. Setting up a business page and initiating and regulating interactions with the visitors are some of the strategies that business houses adhere to, in Facebook (Alba, 2003). 2.2 Popularity of Social Networking Sites in Developing Countries: The online penetration is just 3-4 per cent, and less than 1 per cent of our total population has a Facebook account. And the percentage of people using Twitter is even smaller. Mehra said that despite the percentages, developing countries like India were already the 5th largest consumer of Twitter in the world, owing largely to Bollywoods enthusiasm for it. And we are in the Top 10 list of consumers of Facebook. Rahul Mehta, the business head of Chings Secret, said, There are approximately 5 crore Indians and 1 crore NRIs online. Facebook alone has 1.2 crore Indians and 40 lakh NRIs. Mehta said the RoI on social media was substantially higher than what was offered by traditional media (Albrecht Adelman, 2007). These numbers are comparable to most national newspapers, Mehta said. Facebook is best place to reach Sec A+, A and B+. With internet penetration deepening, the numbers will rise in the next three to four years, he said. Chings Secret has 98,826 (and counting) fans on Faceboo k. Khushboo Maheshwari, the head (digital) of OMD, said, Today, 5% of Indian population has an online presence and it is growing at a rate of 35% CAGR. In other words, 50 million users have a presence on social media. And the numbers were growing, Maheshwari said. With the government planning to spend Rs18,000 crore over the next three years to lay a 5 lakh km optic fibre cable network to reach every gram panchayat, the growth rate is going to touch 100% CAGR, Maheshwari said. Mobile, web, and broadband will be critical to the growth in the coming years, Maheshwari said. Mihir Ferrao, who looks into Social Media Optimization and ORM at Starcom IP feels that Internet in India needs to grow by at least 20 to 25% year on year, to shake off the constant comparisons with TV and Print (Alkire, Collum, Kaswan, Love, 2008). He said, The only reason why we do not get a fare share of advertising budgets is because, next to the reach penetration of TV or Print, we are very small. But if we look at the concentration of brand TGs on TV Internet, then surely the Internet will have higher traction. Sagar Dhoke, the founder of Fun Element said that the e-revolution had helped to bridge the gap between the product and the end consumer, be it for a movie or an FMCG product. As for the group being targeted online by marketers, Ritesh Patel, the brand manager of CEAT, said, Social media has indeed proved to be a very useful medium for a brand like CEAT. He said that CEAT aspired to be a youthful brand and it finds complete match of TG in this medium (Arabie, 2004). 2.3 The Approach: Sandeep Singh, the business head of Quasar, said that promotional activities designed for online platforms could be a campaign lead in which the target audience is engaged for a specific purpose and for a short duration. Or, brands could choose a more strategic and long-term initiative. In a campaign lead, the idea is to use social media platforms to create a buzz and receive feedback from the community represented by the target audience, Singh said. Strategic initiatives involve the management of social presence from brands online-reputation standpoint, and the use of social platforms as a medium of continued dialogue with the prospects and customers. Singh said experience suggested that the one-size-fits-all approach did not work. Every product and campaign needs a different approach and activation strategy, he said (Bainbridge, Brent, Carley, Heise, Macy, Markovsky, Skvoretz, 1994). Maheshwari of OMD described one of the agencys typical media activities. Motilal Oswal Financial Services Limited has been quite active on the social media, Maheshwari said. We have uploaded Wealth Creation Study (WCS) Videos on You Tube and also created a Linked In event page for the WCS awards ceremony. Besides, we also have a scribed page where we have uploaded different annual WC Studies. The creation of Wikipedia pages on the Motilal Oswal Group, on Motilal Oswal and Raamdeo Agrawal had been completed, Maheshwari said. As a result of these activities, seven out of 10 results on Google are owned and controlled by Brand Motilal Oswal for the search Wealth Creation Study, Maheshwari said (Baker Hubert, 2001). Zapak has carried out several similar campaigns; Axe, Ponds, and Mahindra campaigns which used a mix of available options are among the most successful Zapak works. Mehra listed the focus areas: Fan pages and groups, gaming and other fun applications on platforms like Orkut and Facebook, an active handle on Twitter. Mehra said it was essential to link the APIs (application programming interface) like OpenID and Facebook Connect to ones site to promote easy communication and conversations (Barabasi, 2002). Chings Secret advertises regularly on Facebook and YouTube, the brands Mehta said. But a lot of traffic has been generated virally because of the content, quizzes, contests on Facebook. He said that in the end, social media was a long-term strategic investment. It is not brand building but genuine relationship creation and maintenance, he said. And like any relationship, it takes time to build. Describing the two aspects of promotion social applications and paid advertising -they use both options equally well. For Emotional Attyachar, social advertising was placed on Facebook and other sites. And we also released an application on Facebook, Mistry said. Applications turn on engagement to high levels, users get to communicate with the brand, and they understand the values of the shows. On the other hand, advertising draws people who are unexposed to the brand. So the two options serve different purposes and we use as much of both as they can (Barnlund Harland, 2005). Patel of CEAT said that any one people-engagement tactic would not work in isolation. If they create a fantastic social application and do not promote it, it will die a natural death owing to the lack of critical mass required to give it a viral effect. Similarly, only paid advertising will fail to generate brand interaction with consumers which is the essence of social media. Such a tactic would evoke the fee ling of a one-night stand and customer would probably not engage with the brand in question in the future. Starcom IPs Ferrao, also said that lots of their clients are slowly waking up to the fact that social media is a growing phenomena in India. Some of their clients whom they have brought onto the social space are Himalaya Herbal Tea and Foster, while they are enhancing the social presence of brands like Tata Teleservices and Pantaloons. The results they have got, in terms of fans on Facebook and followers on Twitter etc. have given the client reasons to be excited. And has initiated thoughts of how do they leverage these groups further (Bernard Killworth, 2003). 2.4 Pros and Cons: Every platform has certain advantages and disadvantages, so its a question any longer of them wanting to be on it or not. The advantages are varied: right from being able to monetize certain things to being able to put your content out there; to getting feedback from users. In the past, people could not connect to a brand on a one-on-one basis, but social media allowed that to happen. Most brands feel that going to SNS will put their brands up for public scrutiny, which is considered a disadvantage. But it is considering that to be an advantage because it gives them a good reality check to improve your product or service. But on this channel, Singh warned, one wrong step could snowball into something highly detrimental to ones brand, in matter of minutes. So they should learn to do it well than not doing it at all, as you cant run away from such platforms if their consumers are flocking them (Bonacich, 2002). They will have to embrace them today or tomorrow. SNS can definitely contri bute to making or breaking the brand image. Brands should be very cautious in venturing into SNS. While developing games for the brands, Dhoke suggests subtle branding techniques to his clients. Constant hammering of the product is a complete turn-off to the player and user, he said. Same applies to social applications and games. The app should highlight the main features of the app in a very exciting way rather than in the brochure style. Maheshwari endorsed Dhokes assertion about treading carefully. Yes, a single bad comment or rumor can severely damage the reputation that a brand like MOFSL has taken great pains to establish over the years, Maheshwari said. Also since SNS connect users from different parts of the world, it takes little to no time for bad news to spread. Patel strongly believes that a consumers negative feedback could be used to create customer delight. Today, more and more brands are engaging directly with consumers through various discussion forums, networking sites and forums to understand their expectations (Borgatti Everett, 1999) Ferrao of Starcom IP sees the clear advantage of social networking sites in the entire brand experience which one can bring to the consumer. He said, With Facebook and Twitter, you can communicate so many brand properties to those people who want to listen! he believes that by doing so, you know the effort is not going to waste and that your initiatives could actually lead to sales (Burt, 2008). 2.5 The Future: Patel also highlighted the fact that only a select age group was active in social media. While Youngistan is spending more time online, the older age group is not very active yet. Also, online options are more popular in metro and tier-II cities. Internet penetration is still an issue in rural India. But Dhoke sees things differently. Things will change in the next five to six years. When 3G is operational, the number of internet users will grow by about 25-35%. It is estimated that by 2013, India will have the third largest Internet user base. Singh goes a step further and says that as in the West, the audience is now online. When you refer to the audience, these are the guys with high disposable incomes and spending power. These guys are online for sure. And most brands are eying their wallets. If you talk about numbers, we still have some way to go to before the medium reaches the masses. The Indian audience was enjoying the internet and its offerings. Gaming is an offering that h as now become a passion among the youth (Carley Krackhardt, 1996). The online gaming industry is growing and how! Year-on-year, they are recording a rise in the number of gamers in the country. Zapak, which was started just three years ago, already had 7 million unique registered users, and continues to grow. Soon, there will be a day when the online Indian farmers on Farmville will outnumber all the real farmers of our country put together. Other than Twitter and Facebook, there are couples of other websites that have gained immense popularity. LinkdIn is a professional social media website where a stream of professional gets the chance to review and interact with their counterparts. With more than 50 lacs people registered with this site, LinkedIn offers a solid platform for establishing new business relationships. LinkdIn by facilitating more of a personal communication between the business professionals can help the business as a whole. MySpace also have a massive impact in the social networking world. Once registered with MySpace, a user can not only inform the entire networking circle about their likes and dislikes but can also submit videos. A lot of personal stuffs can also be added to the site, and an active mode of communication can be initiated. MySpace also helps in Social Media Marketing by enabling the businesses to create their own profile page and communities and develop interactive dialogues with targeted mass of people. This enables in building brand awareness and can be of immense help to small business houses. Social media and networking Sites have not only contributed to take inter-personal communication to a different level, but also have been a great marketing tool for the small businesses. Well planned approach to social media marketing via social networking sites can be of great help in promoting the business, create proper brand awareness and in the end, meet the ultimate business ends. A business house must have proper expertise and planning to approach in the network so as to reap the fruits of benefits to the very best (Cartwright Harary, 2007). 2.6 Spreading brand awareness: We all know word-of-mouth propagation is a great way of spreading your brand awareness. This is what social network can do. As soon as brand becomes recognizable to a large number of customers, they start discussion about the product. Maximum people who are satisfied with the product they often post their comments through these social networking, which encourage other customer to buy the product. Big companies create a blog in relation with the social network to give customer a wide area to discuss about product and give reviews. This way social network spread your brand awareness to millions of customer online (Cohen Prusak, 2001). 2.7 Engage customer interest: A social media website is ideally suited for product discussions, demonstrations, and showcasing of expertise and quality. Businesses can engage the interest of customers from a global market and build a powerful brand image. People will become fans of your website, product or business because they choose to; Make them feel comfortable with this decision by posting quality information. Talking about online business, social networking is a great opportunity to keep your site busy by attracting potential customer with well developed networking strategies. Organizations are already making use of new and creative way to utilize the massive popularity of various social media to promote their particular product. The additional benefit is the long-term impact on business revenue through brand management. Social media websites are just right for business marketers to spot potential customers (Eveland Bikson, 2007). But in order to get benefit from social networking, business owner should study to handle their social networking assets carefully. Most famous social networking sites like facebook, twitter and my space are the great for carrying your message to abroad. But new businesses must always remember that benefits from social networking solely include arduous work (Crane, 2009). 2.8 Summary: A social network is a social structure made up of individuals or organizations called nodes, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge or prestige. It was initially intended to make friendship and stay connected with colleagues, but now days every businessman would have known how important social networking is for their business. Mainly online business has made social networking a priority as well. Premier Websites have made it possible for businesses to develop their contact lists, handle their relationships and created the ideas of viral marketing. It is because Shopping and social networking Web sites gather a lot of information about online users, and has become tremendously useful for companies to track and model consumer behavior. Businesses are looking to companies like Twitter, MySpace and Facebook to help companies to sell more products and services. Let s see how it makes an impact on your business in reality (Fararo Skvoretz, 2004). Chapter 3: Research Methodology Introduction: A research methodology enables the researcher to get the right direction in achieving the research aim and objectives. Therefore it is important for the researcher to understand the different research methods available and making the right selection of the appropriate research component to design the complete research methodology. This chapter provides the detailed explanation of the research methodology that has been used by the researcher for this particular research. The aim of this research is to analyze the impact of social networking website on brand promotion which requires a robust research methodology. Research Methodology: Before moving further, a research first needs to understand the difference between exploratory and explanatory research and make the appropriate selection between them. Exploratory research is useful where the research wants to conclude the research through in-depth and detailed discussion about the research objectives and findings of the research. On the other hand explanatory research is useful where the researcher conclude the research based on the key facts and using statistical measures without having in-depth discussions. Here the research wants to conduct the analyses to understand the impact of social networking websites on brand promotion therefore it requires statistical measures to conduct the impact analyses. Hence researcher has used explanatory research in this study. Research Design: There are the various authors who have provided the approach to design the suitable research methodology. However the most relevant research methodology design is given by Saunders et al (2003) by developing the research onion. Each layer of this research onion provided the research component and selecting the research components gives the complete design of the research. Research has used the research onion developed by Saunders et al (2003) for designing the research methodology. Description of selecting the research components by using research onion is provided in the following section. Research Approach: Research approach is chosen from the first layer of the research onion. A research can go for deductive, abductive or inductive research approach. In this research, researcher has used abductive research approach which enables the researcher to get the deeper understanding of research objective and need of correlating the literature with key findings of the research. Other research approaches such as inductive and deductive approach has been rejected by the research since both the approaches more focused towards the theoretical implications and less towards the practical implication of the research. Research Philosophy: Research can select the research philosophy by removing the second layer of the research onion. There are the two research philosophies such as positivism and interpretivism research philosophy. Interpretivism research philosophy is useful where the researcher interpret the study results using literature and less focused towards the practical implications of the research study. Since the research approach used by the researcher is abductive which requires the practical implication hence interpretivism research philosophy is irrelevant. In positivism research philosophy researcher only considers the practical implication along with the use of literature to be linked with research findings. Hence in this research, researcher has used the positivism research philosophy. Research Strategy: Research strategy can be chosen by removing third layer of the research onion. Research strategy enables the researcher to conduct the analysis and presenting the key findings of the research. In addition to this research decides on methods of data collection. A research can use survey questionnaire methods or face to face interview method to collect the data. It is essential to capture the views of marketing managers about the impact of social networking websites in brand promotion. Hence the research has used survey questionnaire method for collecting the data. Once the data is collected, a researcher needs to understand the way of conducting the analysis and presenting the data. In this research, research has used question by question analysis and drawn the conclusion. Research has used both the secondary and primary data in this research and method for each of type of data is described below: Data Collection Methodology: Secondary data is the data which is already existed in the published format. On the other hand primary data is the data which is not available and researcher collect the information using questionnaire method from the relevant respondents. In this study, researcher has collected both the secondary and primary data. The methodology description of collecting each type of data is provided below: Secondary Data: Secondary data in this research has been collected using various secondary sources such as academic journals which have been procured from the university library, books, news articles, web articles, company websites and general internet search. Secondary has been used to compile the literature in this research. Primary Data: In order to capture the view points of marketing managers towards the impact of social networking websites, the data has been collected using primary research. In primary research, researcher has prepared the quantitative questionnaire and administered the questionnaire using email. Others details of primary research is provided below. Target Respondents: Target respondents were marketing managers who must have knowledge about the social networking concepts and websites and responsible for preparing branding strategy for their companies. Sample Size: A total of 200 questionnaires were sent to the target respondents out of which 59 responses were received by the researcher. Therefore the total sample size of this study is 59. Sampling Methodology: Convenient sampling methodology has been used by the researcher for designing the samples in this study. In this research, the researcher already known to the screening and qualification criteria of the target respondents therefore the convenient sampling methodology is useful for this research study. Data Analysis: A researcher has used excel tool for analyzing the data. Each questionnaire responses are filled in Excel and developed a final data file. Researcher has used some basic statistical measures to analyze the data and key findings of the research has been presented using charts and graphs which have been prepared using Excel. Ethical Consideration Research Limitations: There are certain ethical issues that have been taken into consideration by the researcher. Researcher has followed the market research guidelines to meet the ethical challenges in this research such as disclosing the respondents names contact information as per the respondents consent, acknowledging the information sources, use of authenticated data sources and websites and meeting the university guidelines to avoid plagiarism. Some limitations faced by the researcher are access to the company information, coverage of sample size and reach out to the target respondents.

Essay --

Gay Marriage is an issue that our society deals with on a day to day basic. It is an issue that has been brought up in many states. It has even had issues brought before the Supreme Court. In the United States gay marriages are frowned upon in some states and in others gay marriages are supported. There are people who would argue that there is nothing wrong with gay marriages. They would further argue and believe is that gays should have the same rights as a heterosexual marriage. There are some stereotypes and issues that gay couple faces some are: What makes them different from any other marriage, why (in some states that gay marriage is supported) their spouses do not have the same rights as those with a heterosexual marriage, and why society frown upon this issue. Over the years people have come to accept that there is not anything wrong with gay marriages. But there are some people who fight the idea that it should be legal. If marriage is defined as the union between two people, why is it considered morally wrong for two people of the same sex to get married? That’s when the question is proposed, what makes gay marriage different from heterosexual marriages? Why can’t they have the rights to love, honor and commit like heterosexual couples? Some may argue in the bible it states it is wrong to be involved in a gay marriage. If two people love each other why can they not get married? There are so many arguments that can be brought up to justify marriage and for couples to receive benefits like any other couple. In this society understand why some people like myself I feel like people have the right to be with who they want to be with and just because you don’t believe in it doesn’t make it bad. A gay person is no diffe... ...y should someone be denied the right to get married just because they are gay? Why shouldn’t someone marry who they want just because some has a personal or moral issue with it from their beliefs. To me that is not morally fair to judge someone, how can someone preach about morals and say god don’t judge but that what they are doing to others judging. Gay people need love too, they cannot help the fact that they fell in love with a person of the same sex as they are love is uncontrollable. From a Christian point of view you know that God has planned out your life before you even started your life. I believe that know matter race, religion or sexual preference anyone should be able to marry. Also if gay marriages are morally wrong why did God allow some people to fall in love with someone of the opposite sex? Gay marriage will be an ethical issue for years to come.

Mccafe Analysis Essay

McCafe was introduced to the McDonalds business model at a time when the fast food industry, and dining out as a whole, was on a downslide. Consumers were trying to cut back and save money – dining out was an easy way to do that. McCafe is a full-service coffee bar, created as an extension of a current McDonalds counter, or as a stand-alone restaurant. The concept is positioned to consumers that fall in the working adult category, who enjoy coffee, and was said to be a direct competition to Starbucks. In terms of the comparison of McCafe to the overall McDonald’s vision and mission, the two fell in a parallel line. How would McCafe mirror the McDonalds vision? First, by delivering the end product to the customer in a timely manner – coffee machines were made to make espresso, lattes, and cappuccinos with the touch of a button, in around 22 seconds or less. McCafe coffee creation didn’t require a well-trained barista, just as a good Big Mac didn’t require a chef behind the grill. The McDonalds mission states that they want to â€Å"be our customers’ favorite place and way to eat.† Their global markets, regardless of whether they focus on burgers or coffee, is to center on five basics of an exceptional customer experience – people, products, place, price, and promotion – also known as the Plan to Win strategy. The McCafe model resonates the same way as the original McDonalds concept. In aligning the McCafe strategy with the Business Strategy Diamond, the following aspects of McCafe fulfill the strategy: Arenas: Where will McCafe be active? McCafe locations will be active as a full service coffee bar, either in a standalone facility, or as an extension of a current McDonalds restaurant. Vehicles: How will we get there? McCafe specialty coffees would ideally be introduced by current McDonalds franchisees interested in a way to diversify their product line and increase sales. However, new franchise owners with a desire to build standalone McCafes or new McDonalds restaurants with the McCafe feature could start new ventures. Differentiators: How will we win? McCafe’s offer not only specialty and brewed coffees, but cookies and pastries as well. Another benefit? By being a part of a current McDonalds restaurant, patrons could get not only specialty coffee, but their trusty yogurt parfaits or Egg McMuffins. Pricing would be set similar to or less than their competitors (ie. Starbucks). Staging and Pacing: What will be our speed and sequence of moves? McCafe counters could be added to existing McDonalds stores in as little as 4 days – the equipment took up minimal counter space and renovations would hardly disrupt their current operations. Economic Logic: How will we obtain our returns? McDonalds will turn a profit by banking on its history of success – the speed of its products, and its convenience, at a good price. They will be diversifying their product line and targeting a market that was dominated in the US by two prime retailers – Starbucks and Dunkin Donuts. McCafe prices are in line with Dunkin Donuts, but with more options in the food area, while their prices come in below Starbucks, with similar quality. McCafe SWOT Analysis: StrengthsWeaknessesOpportunitiesThreats Strong global presence (through McDonalds Corp) Saturated industry (coffee/food)Multiple ownerships (other restaurants) = success in growth strategies Increasingly competitive amongst fast food markets Ease of introduction Increasing price competitionCountries available for retail pentration (Europe, Latin America)Links to obesity =negative press, high calorie coffees and snacks contributing factors Strong real estate locations Differentiation combining food with coffee cafe High visibility McCafe is a great new venture for McDonalds – a company with a wealth of history, but a need to differentiate itself from its competitors like Burger King, Taco Bell, Wendys, etc. McCafe will give McDonalds a great way to increase profits and move forward in the restaurant industry. Additional Sources: http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html?DC

Brain Drain In The Philippine Education

Developing nations are grappling with a phenomenon that started taking shape in the 1960s and in the 70s. A look at most countries in Asia indicates increased levels of influx towards the developed western nations. According to a report released by the United Nations Development Programme (UNDP), Asia is losing billions of dollars in terms of brain drain as its highly skilled workforce and professionals are leaving their countries in droves towards the developed countries for a more rewarding pay. India has lost IT professionals renowned for their computing intelligence.China too has lost people of expertise with almost two thirds of students studying abroad failing to return to their motherland. The list of countries suffering from brain drain runs long, the causes are deep-seated and the implications are inadvertently detrimental to the nation’s economies. Of special concern in this paper is the case of Philippines whose education sector has had adverse effects due to the in creased rate of brain drain amongst teachers. A look at the pattern of labor movement from Philippines to other nations reveals that it has undergone interesting metamorphosis with progressive adverse effects on the economy.Brain drain is a phenomenon that started in the early seventies though not in large droves experienced today. Before then however as Florian and Danilo (2003) note, ‘the movement of highly skilled Filipino professionals though significant was principally a private initiative among workers and their placement abroad. † In the early seventies and the 80s, majority of the Philippines were heading to the Middle East at a mere number of 36, 035 in 1975. This figure however would rise significantly to 214,590 in 1980 and to over 791 000 contract workers in 1998 (Florian & Danilo, 2003).The influx of teachers abroad is as a resultant effect of the push and pull factors between the immigration and the emigration countries. These push factors may range from la ck of employment opportunities as well as the pursuit of a better life and career progression. The unemployment rate in the recent years has ranged between 7 and 11 % and has been the force behind the massive brain drain. Philippines economy is based on a rocky foundation fuelled by agriculture, remittances from abroad and industries that are still in their formative stage. Unemployment is rife and the influx experienced is in the bid to escape this.Philippines economy possesses a limited capacity to absorb less than a million people in terms of employment. This is a small number compared to the high number of graduates and semi skilled personnel it is producing annually. The prospects of employment in foreign lands are a comforting respite to many. A look at the recent educational trends reveals that the country pool of trained professionals and graduates has been on the rise. The country produced over three million graduates in the 90s ranging from different professions although t he bulk of this was in the business related courses.A significant proportion of this comprised of teachers which has been of the most affected profession in terms of brain drain. According to the officials in the education sector, education in Philippines is undergoing a crisis as a direct consequence of brain drain. This is not a problem that affect schools at the formative level but according to J. Florendo B. , even the universities where â€Å"compensation packages and school environment are considered competitive enough by Philippines standards are not exempt from the lure of overseas employment.† (2008) A look at the influx of teachers from Philippines reveals a worrisome trend. It is a clear indication of the situation on the ground. According to the figures released by the Philippine Overseas Employment Statistics, there were as few as 112 teachers that emigrated in search for greener pastures in 1992. This figure was however to increase rapidly in the coming ten year s. J. Florendo B. L. notes that between 1992 and 2002 â€Å"2289 teachers were deployed abroad. † A significant portion of this went to the United States at 45. 2 %.These figures however refer to contract workers and fail to capture the total number of teachers that emigrated. According to the commission on Filipino overseas, there was â€Å"a total of 9,608 emigrant teachers from 1988 to 2001. † (J. Florendo, 2008. ) Over 75% of these teachers moved to the United States. 20 % of all emigrants are trained teachers which leaves Philippines with no sources of teachers to replace those that are moving. Unemployment rates apart, the meager wage awarded to many even in lucrative professions is a lead cause to the emigration.In private schools, teachers earn less than 400 us dollars while their counterparts in the public schools at an entry level take home close to 230 US dollars a month. This is a meager amount compared to over four thousand dollars a month in the United St ates (J. Florendo B. , 2008). The working conditions of the public schools have also exacerbated the need to search for greener pastures. Public schools in Philippine are in a sorry state, largely overcrowded and the inherent corruption across the bureaucracy hinders the emergence of any chance for career progression.The inability of the Philippine’s economy to absorb trained graduate teachers in the public school has not helped either. Philippine produces over 30 thousand teachers at the elementary and secondary level but only a quarter of this number is a absorbed into the public schools. With the huge percentage increase in graduates, the government has only been able to increase its rate by a mere 1. 7 percent creating an oversupply in eligible teachers and hence the emigration Remuneration prospects apart, the proficiency of most Filipinos in English makes them attractive in overseas markets.According to Robert et al â€Å"English continues to dominate the Philippines e ducational system. † He also notes that English â€Å"language has been seriously cultivated for non literary academic purposes since the bilingual education policy of 1974. † The fluency in English hence places Philippines professions at a higher competitive level compared to their counterparts across Asia. (1999) Brain drain across all the professions though it has had some positive contributions, is has adversely affected Philippines economy. The most affected is the education sector. Brain drain in the long run is detrimental to the economy in general.As Michel et al (2001) notes, â€Å"migration of people endowed with a high level of human capital-the so called â€Å"brain drain† is detrimental for the country of emigration. † This has been the case of Philippines especially in some of the selected sectors. Ronald Meinarchs points out clearly that â€Å"the more and better educated a people the greater the chances of economic development. † Whe reas Philippines may be producing professionals through its elaborate system of training and education, the bulk of this population is not directly beneficial to its economy as it immediately emigrates in search of jobs and greener pastures(2003).As a fore mentioned, Philippines is grappling with an acute shortage of qualified and effective teachers. The best teachers in the sector have all fled the country towards the developed nations. This has led to a decline in the quality of education. It is to be noted that most of the teachers that emigrate to north America are the best in the market considering that recruitment standards in the United States are elaborate and require high credentials. High schools are the most affected as the teachers there have a mastery of what they teach.It becomes hard for the department of education in Philippines to fill such posts with suitable replacements in a country where almost all professionals are on the run. It is important to note that there is an undeniable fact on the positive attributes of brain drain in Philippines especially the remittances that have contributed immensely to the economy. These remittances from abroad amount to over us $ 8. 5 billion annually which is almost 10 % of the whole Philippines GDP.It is not however clear how much of this amount is from teachers that work in North America but it is apparent that their remittances are not channeled towards improving the quality of education at home. There are a number of steps that should be taken to address the detrimental impact of brain drain in the educational sector. While it is not possible to restrict the emigration of labor in this age of globalization, the government should lump teachers together with pilots terming them as possessing ‘critical skills. † This will hence require them to work in the country for a certain period of time before they emigrate.This will give the government ample time to train replacements. It is a major conc ern to note that Philippine, though brain drain subsidizes the developed countries’ cost of educating and training professionals. Philippine spends colossal amount of resources to nurture personnel only for them to emigrate at the nick of time. To improve education, the government should spend a considerable amount of the remittances to improve the education system as well as providing tax incentives to encourage remittances.ReferencesRobert B. Kaplan, Richard B. Baldauf, 1999. Language Planning in Malawi, Mozambique and the Philippines. Multilingual Matters Jo. Florendo B. Lontoc, A May-June 2008. Situation on Philippine Education University of the Philippines. Volume 9 Number 3. http://www. up. edu. ph/upforum. php? i=94 Ronald Meinardus, June 30, 2003. The Crisis of Public Education in the Philippines Business World Internet Edition: http://www. fnf. org. ph/liberalopinion/crisis-public-education-philippines. htm Cecil Morella, April 23, 2005. Medical brain drain threat to Philippines The Standard. http://www. thestandard. com. hk/stdn/std/World/GD23Wd04. htmlMigration and the Labour Market in Asia: Recent Trends and Policies Organisation for Nihon Rodo Kyokai, 2003. Economic Co-Operation and Development, Organisation for Economic Co-operation and Development, OECD Publishing. Florian A. Albura, Danilo I Abella, 2003. Developing countries: study on Philippines. International Programme. International Labor Office Geneva. Michel Beine, Frederic Docquier and Hilel Rapport, 2001. Brain drain and economic growth: Theory and evidence. Journal of development Economics. Vol 64 (275-289) Andrew Mountford, 1997. Can a brain drain be good for growth in the source economy? Journal o

Giotto essays

Giotto essays Giotto a pre-renaissance artist and architect, was born 20 miles North of Florence Italy in the valley of the Mugello. It was described by his admirer John Ruskin as, a Lonely landscape. There were rugged mountains, rough ground and olive trees. There were no gardens or lush landscape's for Giotto to use as a reference for his art work. Giotto was supposedly born around the year 1267. This is not factual but a written chronicle said that he died in 1337 at the age of about 70. Even Giotto's birthplace is up for questioning, supposedly he also grew up in Vespignano. I would just conclude he was born in Italy. Giotto was the son of a farmer. So naturally Giotto grew up like any boy from the country doing chores and working hard. But one day while doing his chores one of the famous painters of the day, Cimabue spotted him. Giotto was spotted drawing the sheep of the fields, and to his surprise they were ridiculously realistic to the actual sheep themselves. So from then on Giotto's door to the world of art was unlocked. A 16th century biographer of artists Giorgio Vasari described Giotto as being a quick minded boy. So not surprising, Cimabue asked Giotto to join him on his trip and stay with him. Cimabue got permission from Giotto's father and they were on their way. (This is not completely factual but what is from this long ago. All the stories pretty much say Cimabue found him.) Descriptions of Giotto's physical features are not very pleasant. He was supposedly pretty ugly, even in his youth. None of that mattered and anyways, he was extremely talented and very smart. By the time Giotto was older and on the scene Florence was in a bad state, so he witnessed the cruel un humane nature of people at that time period. During this time he wrote an epic poem called the divine comedy. Giotto viewed the city as, "a pragmatist, levelheaded, sardonic and frankly materialistic: in time he would profit heavily by h...

Analyse how Frayn presents relationships between adults and children in Spies Essay Example

Analyse how Frayn presents relationships between adults and children in Spies Essay Example Analyse how Frayn presents relationships between adults and children in Spies Essay Analyse how Frayn presents relationships between adults and children in Spies Essay Known, he is known to be in the RAF but his exact whereabouts are unknown to the reader. Stephen catches Mrs. Hayward in the tunnel which commences the gradual uncovering of her secret. When Mr. Hayward is looking for the thermos flask, he at once suspects Keith took it and gives him an ultimatum of either giving back the thermos flask or be given beatings from him. Stephen rushes towards the tunnel and inadvertently bumps into Mrs. Hayward. She responds angrily to Stephen- why are you doing this (pg. 147), but he keeps on repeating the word Thermos. The communication gulf is epitomised through this encounter as Stephen struggles to make out a sentence but still makes Mrs. Hayward understand him. Stephen will not disobey Keith as he is the true comrade and would rather die than go against his chiefs wishes. His attitude relates back to the oath he was forced to say by Keith. As readers, we can see the absurdity of a statement such as Greens the right colour for a bicycle, just as its wrong one for a belt or a bus (pg.17).Clearly, what makes something right or wrong here is simply whether Keith or Stephen do it. We recognise and empathise with the childhood insecurity in Stephen that enables Keith to impose his own Rightness. Paradoxically, he is reluctant to do what Mrs. Hayward and Uncle Peter ask of him. This again expressively highlights the subservience of Stephen and indicates he only follows those who dominate him physically and intellectually (Keith).No adult will dominate a young innocent boy like Stephen. Furthermore, we can see the gradual metamorphosis of Stephen to an adult at the ending of the novel when Stephen decides to take rations to the man (Uncle Peter) living in the barns under the corrugated iron. His behaviour contrasts with the banging on the iron with sticks which we see earlier in the book. Stephen shows his ever-growing manhood as even though the man is sick and hidden and could not compel Stephen physically, Stephen is incapable of ignoring his innate authority as an adult. It also emphasises the fact that Spies is a bildungsroman as it shows the development in maturity of the protagonist Stephen.

A Tree, A Rock, A Cloud by Carson McCuller

A Tree, A Rock, A Cloud by Carson McCuller Philosophy of the modernism and postmodernism period takes twists and turns at every chance it can. As the world begins to change at a speed previously unseen, people all over the world are confused and scared of what might come next. Though today writers have taken to the internet to show the world their ideas, writers during these periods expressed the emotions human beings felt through many different genres of literature. First a man must help those around him but then the philosophy shifts to a man must help himself to gain meaning in this life. As each man struggles to find a place for himself in the world, each man is also subject to the actions of others. So each man is a master of his own destiny but yet he is also a slave to the whims of others. This knowledge scares men, women and children all over the world. Yet human beings continue to find themselves among the fear. We all find meaning for ourselves yet sometimes questions arise after we find the meaning which defines o ur life. Some questions being: Is this the meaning I wasted my time on? Is this worth all the time I spent alone? In â€Å"A Tree, A Rock, A Cloud† by Carson McCullers these questions pop out to me after reading the tramp’s so called â€Å"science of love†. The tramp in the story had his heart broken by a woman so severely he believed he could never love again. While the philosophy of love today would suggest otherwise, the tramp wandered the country in isolation, searching for his lost love and searching for love itself. He believes he has discovered the science of love, his own personal philosophy he uses to define his life in the world. He never finds the woman he held to be so dear nor does he find another woman he loves as much as her even after he develops his â€Å"science of love†. The disillusionment the tramp faces after losing his first love tears down the natural beauty of what love really is. Natural not scientific I should say. Science can t ell many things and uncover many truths but one thing science has no power over is the ability we have to love freely. This I believe the tramp fails to understand. The tramp tried to fragment love. That’s like trying to tear Mount Everest apart with a rubber mallet. It can’t be done. Nor can you apply logic to love. You cannot apply logic to something that contradicts itself as much as love does. Yet the tramp did not realize this as he tried to break down love. The tramp tells the boy he speaks to â€Å"I meditated on love and reasoned it out†. All he reasoned out was how to believe he loved something or someone. He believed love was only one love. According to his â€Å"science† you could love a rock as easily and as deeply as you loved a woman or your child. This is not the case as most would agree. I myself have never loved my iPod or my car as much as I have loved my girlfriends or my family. The tramp failed to realize many things but chief among t hem was that love comes not from what others can give you to make you happy but rather love exists when your desire to make another happy match’s your own desire to make yourself happy. An inanimate object could never return the love that men chase, so this science of love is base on false beliefs.

Evidence Based Nursing. Watchful Waiting Essay Example | Topics and Well Written Essays - 1000 words

Evidence Based Nursing. Watchful Waiting - Essay Example It is a solid guideline developed specifically for physicians when treating cases and complications emanating from AOM. The adduced evidence in the article is quite relevant to nursing practice owing to the many sources of data that have been used to develop it. In addition, the guidelines were compiled by specialists from different medical fields that are allied to AOM such as infectious diseases and microbiology. Although the steps outlined in the source are many, they are quite simple to follow for any medical practitioner. It completely discourages the automatic prescription of antibiotics for AOM cases. Block, S. L. (1997). Causative Pathogens, Antibiotic Resistance and Therapeutic Considerations in Acute Otitis Media. Pediatric Infectious Disease Journal, 16, 449–456. This article can be classified as a filtered as well as summary of evidence which came about through a symposium that discussed the challenges of antibiotic resistance. In the recent past, there has been an unprecedented increase of antimicrobial resistance to antibiotics which has affects the treatment of AOM. This is because antibiotics have been viewed as the choice of treatment and as such, their prescription has been abused. The evidence summary in the article summarizes way of handling antibiotic resistance and therefore makes it appropriate for nursing practice. Underlying causative microbes of AOM are different and it follows then that before prescription of antibiotics the causative pathogens must be known. Moreover, research has shown that some antibiotics are only effective in particular pathogens which underscore the need for proper diagnosis of causative pathogens. Kelley, P. E., Friedman, N., Johnson, C. (2007). Ear, nose, and throat. In W. W. Hay, M. J. Levin, J. M. Sondheimer, & R. R. Deterding (Eds.), Current Pediatric Diagnosis And Treatment (18th ed., pp. 459–492). New York: Lange Medical Books/McGraw-Hill. The information contained in this source is on ears, nose and throat infections which in different ways are connected to AOM. As such, it is a filtered article which articulates the different pathogens that cause infections in ears, nose and throat. These three parts (ears, nose and throat) are in close proximity and therefore infection in one part can be easily transmitted to other areas. Moreover, the article is also an evidence based guideline due to the information that it avails on diagnosis, treatment and prognosis of infections that are found within those three parts. The information here is detailed, well researched and presented thereby making it appropriate for nursing practice. Much of the information is summarized in a diagram that contains steps to follow when handling cases of AOM. McCracken, G. H. (1998). Treatment of Acute Otitis Media In An Era Of Increasing Microbial Resistance. Pediatric Infectious Disease Journal, 17, 576–579 Just like the previous three articles, this article is both an evidence summary an d a filtered source because it articulates the way forward when handling AOM cases. It synthesizes many peer reviewed articles and states that there is no single or clear way of treating cases of AOM. This is because the causative pathogens are different with varying levels of virulence and sometimes antibiotics may be used in combination. It follows then that there is no standard way of handling AOM cases due to factors such as efficacy of antibiotics, causative pathogens and their virulence. The appropriateness of this article to nursing practice is found in its excellent articulation and synthesis of

DP CH 2 Essay Example | Topics and Well Written Essays - 3000 words

DP CH 2 - Essay Example The chapter also deals with the theoretical framework in order to deal with the diabetes issue among South Asian women. For this purpose, Precede Proceed Model will be discussed in length in order to form a systematic approach that will further help in identifying ways of mitigating the impact of diabetes among South Asian women in a rationale manner. There is no doubt that social, cultural, economic, and political factors affect the well being of individuals and the chapter will analyse the impact and influence of all these factors in a critical manner. This will further help in ascertaining the impact and influence of internal and external factors in a systematic manner. Data for this purpose will be collected mainly from, Nutrition journals, American Journal of Epidemiology, Diabetes Care journals, and Pub Med. The main concept for data search is based on ascertaining the rise of diabetes among South Asian women, internal and external factors affecting diabetes, socio-economic fac tors, cultural factors, and genetic and biological factors. The researcher believes that analyzing and assessing the above mentioned literatures will help in dealing with the research topic in a systematic and critical manner. Moreover, this will help in accomplishing the purposed major goals and objectives of the research in a significant manner. Overall, it can be believed that assessing social, demographic, cultural, and political factors through relevant literature will help in dealing with the research topic in a rationale and succinct manner. The next part of the discussion presents the theoretical framework that will further define the use of Precede Proceed Model in dealing with diabetes issue. Theoretical Framework The theory that has been used for analyzing the rise of diabetes among South Asian women is Precede Proceed Model. Precede Proceed Model is a health framework that helps policy makers, health planners, and healthcare professionals to analyze and design health car e programs in an effective and efficient manner. This model helps in analyzing the quality of life and assessing healthcare needs in a rationale manner. The most important and fundamental assumption of this model is the active participation of audience in terms of defining their issues along with ascertaining short and long term solutions in a significant manner. This model states that health behaviour is determined by individual and environmental factors and thus educational and ecological diagnosis is conducted in a systematic manner. Educational diagnosis in the form of Precede includes, predisposing, reinforcing, enabling constructs, educational diagnosis, and evaluation while ecological diagnosis in the form of Proceed includes policy, regulatory, organizational constructs in educational and environmental development. The Precede framework was firstly introduced in early 70s with a view that treatment plan is dependent on the educational diagnosis of the health problem to devel op intervention programs. The model is based on the notion that predisposing factors like knowledge, attitude, beliefs, self efficacy, and personal preferences in order to achieve personal desired healthcare goals and objectives. Precede Proceed Model gained immense popularity in the healthcare industry helping in developing intervention programs to deal with wide arrays of healthcare issues and problems. In the context of diabetes, it can be believed that the Precede Proceed Model has been proved as of great utility and importance in taking

Digital Marketing Report( Gwynne's) Case Study Example | Topics and Well Written Essays - 1750 words

Digital Marketing Report( Gwynne's) - Case Study Example The key market that is served by the business is America. The business specifically targets Americans who live in NY, Colorado etc. There are several other online tutorials who teach Latin to students in the USA. Almost all of them are online based coaching classes who teach Latin based on teaching through SKYPE. The future direction for the business would be to advertise through online platforms such as face book and twitter and also contact the universities for conducting classes for the students of the universities. The current stakeholder’s in the organization’s marketing activities are the website of the company; you tube through which the company hosts the videos of classroom teaching to attract further students as customers. Other current stakeholders in the marketing activities of the organization are websites like Amazon through which the business markets textbooks written by the authors. In future the company intends to promote the business through social media websites and use them as marketing channels. Among the social media channels that the company wants to use in order to promote the business are Face book and Twitter. In future if the business goes big the company should hire more teachers, create a company promote online. The business may also provide free classes to the students so that they are attracted to undertake the full time courses. Amongst the existing channel mix for the business are the medium such as website of the company, and you tube. Most of the customers of the company connect with the company through the websites of the company. The website of the business also provides links about the videos dealing with classroom coaching by Mr. Gwynne. Other elements of the promotional mix that are used by the company to promote it are the newspaper in which the company advertises about itself. Amongst all the different marketing and channel mix that are used by the business to promote itself, the website

Health Care Campaign Essay Example | Topics and Well Written Essays - 1500 words

Health Care Campaign - Essay Example To begin with, the Lets Move campaign should focus on media programs designed to promote healthy lifestyles among children and adolescents. Media campaigns, as a program for public health, are an effective approach because of the large number of people likely to be reached through the media (Mazzeo, Arens, Germeroth & Hein, 2012). Additionally, television and the Internet are becoming increasingly popular among the young people as attributes of advancements in information and communication technologies. Media programs for promotion of the Lets Move campaign should aim at informing parents and their children on healthy lifestyles. The design of the media messages and images should be performed effectively to capture the attention of the target audience. More significantly, the messages must be convincing to the young people by demonstrating the reasons for practicing healthy lifestyles and proper diet. Education programs within learning institutions are recommended as a strategy of fu rthering the goals of the Lets Move Campaign. It is in this sense that the government policies on education should support the campaign against obesity among the young people. ... It has been argued that childhood obesity can best be prevented through proper formal education programs. In addition to the formal education in classrooms, it is recommended for community education programs to target the parents of the young people. The community education programs should aim at informing parents on healthy eating for their children, the nutrition content of various food products within stores and the management of the eating habits of their children. They recommend scientific studies on the social, economic, and cultural behavior patterns in regard to food purchase and consumption as a way of preventing obesity among young people. The recommended studies will provide evidence based information that will aid the decision-making process with the creation of government policies in the manufacture and the retail of various food products. Therefore, the government policies on funding should be supportive of the financial incentives directed on the recommended studies. I n addition to the investigation of consumer behavior, the environmental aspects, such as lack of exercising enabling environment, must also be researched upon. The research findings should be presented to the parents, teachers, policy makers, food producers, and retailers in an effort of reducing the prevalence of obesity among the young people. Furthermore, the recommended research must be involved in the assessment of the health condition of the young people. The health assessment must be aimed at determining the current health status of the obesity predisposed children and the factors that are likely to increase their risk of developing obesity. It is through research that the issue of obesity can be investigated, and evidence-based knowledge used to control the problem

Prisoners rights Research Paper Example | Topics and Well Written Essays - 250 words

Prisoners rights - Research Paper Example This is because of the harsh living conditions that prisoners are subjected to. However being a correctional facility, the system is meant to mould inmates to follow simple rules to fit in society again once they are released (Hudson, 2007). It is important to note that prisoners are entitled to limited rights in a jail setting since some of the civil rights are stripped at the time they are incarcerated. However as per the Eighth amendment of the Federal constitution, prisoners are protected from cruel and unusual punishment on the basis of race, sex or creed. They are entitled to affordable minimum standards of living and food to sustain an average person adequately. In this regard, the sandwich given for lunch by the government is a way of according prisoners affordable living standards (Pertersilia et al, 2012). The wearing of pink pants therefore does not in any way curtail the constitution rights of prisoners. It is prudent to appreciate the correctional facilities and the role they play in our society. It is important to note that other rights are strictly regulated by individual prison systems and therefore are not guaranteed. For example, visitations are not a personal right but nevertheless are allowed. Different state correctional facilities can adopt different measures for prisoners to be law abiding citizens again. This is acceptable as long as they are not overboard and infringe on prisoner

Digital Marketing Report( Gwynne's) Case Study Example | Topics and Well Written Essays - 1750 words

Digital Marketing Report( Gwynne's) - Case Study Example The key market that is served by the business is America. The business specifically targets Americans who live in NY, Colorado etc. There are several other online tutorials who teach Latin to students in the USA. Almost all of them are online based coaching classes who teach Latin based on teaching through SKYPE. The future direction for the business would be to advertise through online platforms such as face book and twitter and also contact the universities for conducting classes for the students of the universities. The current stakeholder’s in the organization’s marketing activities are the website of the company; you tube through which the company hosts the videos of classroom teaching to attract further students as customers. Other current stakeholders in the marketing activities of the organization are websites like Amazon through which the business markets textbooks written by the authors. In future the company intends to promote the business through social media websites and use them as marketing channels. Among the social media channels that the company wants to use in order to promote the business are Face book and Twitter. In future if the business goes big the company should hire more teachers, create a company promote online. The business may also provide free classes to the students so that they are attracted to undertake the full time courses. Amongst the existing channel mix for the business are the medium such as website of the company, and you tube. Most of the customers of the company connect with the company through the websites of the company. The website of the business also provides links about the videos dealing with classroom coaching by Mr. Gwynne. Other elements of the promotional mix that are used by the company to promote it are the newspaper in which the company advertises about itself. Amongst all the different marketing and channel mix that are used by the business to promote itself, the website

Prisoners rights Research Paper Example | Topics and Well Written Essays - 250 words

Prisoners rights - Research Paper Example This is because of the harsh living conditions that prisoners are subjected to. However being a correctional facility, the system is meant to mould inmates to follow simple rules to fit in society again once they are released (Hudson, 2007). It is important to note that prisoners are entitled to limited rights in a jail setting since some of the civil rights are stripped at the time they are incarcerated. However as per the Eighth amendment of the Federal constitution, prisoners are protected from cruel and unusual punishment on the basis of race, sex or creed. They are entitled to affordable minimum standards of living and food to sustain an average person adequately. In this regard, the sandwich given for lunch by the government is a way of according prisoners affordable living standards (Pertersilia et al, 2012). The wearing of pink pants therefore does not in any way curtail the constitution rights of prisoners. It is prudent to appreciate the correctional facilities and the role they play in our society. It is important to note that other rights are strictly regulated by individual prison systems and therefore are not guaranteed. For example, visitations are not a personal right but nevertheless are allowed. Different state correctional facilities can adopt different measures for prisoners to be law abiding citizens again. This is acceptable as long as they are not overboard and infringe on prisoner

Models of Supervision Essay Example for Free

Models of Supervision Essay Frameworks from various psycho-therapeutic orientations and professions can be integrated into this model’s broad context. Supervisee developmental stage (m. 4) is catered for as, with experience, progress from lower to higher levels is enabled, in response to their pressing concerns. Identification of supervisee strengths is facilitated, encouraging positive feedback and affirmation, conducive to the supervisee’s willingness to divulge both negative and positive aspects of their work and their commitment to continued development. Practice characteristics requiring attention are identified, thereby providing a focus for the supervisor’s interventions to encourage improvement and growth (m. 4). This guide is useful as it raises awareness of all pertinent levels. Other frameworks inherently place disproportionate emphases on certain modes with some completely ignored. This model promotes balanced supervision as each mode is weighted equally over time. The implied hierarchy relates to the supervisor’s responsibility to attend to all levels. The supervisee provides the client’s primary care, but protection of rights and well-being is ultimately the supervisor’s responsibility (Helsel, 2012). This hierarchical responsibility is explicit (Hawkins and Shohet, 2002). To ensure quality care, the supervisee (m. 4) acknowledges the importance of on-going enhancement of professional knowledge and competencies (Carroll Gilbert, 2011). Reviewing the supervisee’s application of theory, by exploring techniques utilised (m. 2), is one of the supervisor’s responsibilities to support the supervisee’s professional development ((Helsel, 2012). Obtaining consent and ensuring confidentiality of personal information (consent documents, case notes and recordings) is mandatory (Helsel, 2012). To ensure transparency, an awareness of how the process functions and informed consent is necessary (Helsel, 2012). With the assurance of confidentiality, trust and enhancement of both therapeutic relationships may follow. Within the broader work context (m. 7), it should also be established to whom the supervisor reports regarding the supervisee’s capabilities (Carroll Gilbert, 2011). Appropriate supervision documentation can facilitate professional growth and development of both supervisee and supervisor (Helsel, 2012). Aspects to be included are: client status and progress (m. 1), supervisee interventions (m. 2) and supervisor input and guidance (m. 5, 6). The focus on organisational requirements (m. 7) and potential legal demands is addressed. Maintaining professional boundaries to avoid dual-relationships, conflicts of interest and subsequent exploitation of client trust is mandatory (Nichols, 2011). Any relationship that diminishes the practitioner’s ability to remain objective, exercise good judgement and avoid bias is deemed inappropriate (Helsel, 2012). This is addressed in the organisational context (m. 7), with implications for the supervisee-client (m. 3) and supervisee-supervisor (m. 5) relationships. Axten (2012) portrays these relationships as covenantal which implies a fundamental pursuit of respectful and trusting beneficence. The obligation to ensure quality care has several implications. Firstly, practitioners should offer services within the boundaries of their competence (m. 4 6). If enhanced understanding of factors including cultural or socio-economic (m. 7) is required, additional training or supervision should be sought (m. 4 6) or appropriate referrals made (Nichols, 2011). If professional duties are impacted by personal issues, professional assistance may facilitate resolution or termination of services maybe necessary. This model explicitly and comprehensively highlights the ethical considerations of supervision. These can all be addressed within process-oriented supervision (PS) but the definitive guide that the 7-eyed model provides is absent. Essentially, PS focuses on raising the supervisee’s awareness of their experiences and conceptualisations of the client and their issues, which are used to promote new personal insights, which enhance therapeutic skills (Richardson Hands, 2012). A number of skills are used in this process. Initially, the supervisee’s awareness of the client’s process is raised to encourage exploration of identities and roles played by each and the skills involved. Richardson, 2012) Strategies, including role-playing the absent client, allow replication of a parallel process, which facilitates emergence of client-supervisee dynamics, which can be subsequently explored. The individual’s acknowledged identity, the primary process, is explored for both client and supervisee. Identifying which channels the supervisee predominantly uses provides additional clues, as stuckness is generally resolved in under-utilised channels (Goodbread, 1997). The identity distanced from the individual’s awareness is the secondary process and is separated from the primary by an edge (Diamond Jones, 2004). This interrupts the flow of therapy due to the tension between release and change and manifests as atypical reactions. Exploration of all these will enhance the supervisee’s awareness, allowing new insights to emerge, which can be utilised to inform therapeutic skill, with possible replication and flow-on effects for the client. The supervisor’s role is to establish a positive feedback loop, connecting and reinforcing these elements. Richardson and Hands (2012) summarise this as: â€Å"The use of process-oriented supervision skills highlights a holographic meta-analysis where the sum of the parts is not only greater than the whole, but the parts and the totality of the whole contribute to further replication in other levels and systems†. (P 179) In the PS session witnessed, from within the supervisee’s story, a parallel process emerged. The client’s softer, nicer and more vulnerable process contrasted with a secondary process of strength and dominance and was mirrored in the supervisee. The tension and discomfort that existed between these, the edge, constituted the focus that was brought to supervision. Replicating the parallel process, enabled clarification as the supervisee had initially struggled to define her issue. The raising of the supervisee’s awareness enabled new insights to be generated which were used to inform her future approach. The feedback loop with new found skills was established. The overall approach was highly valued by the supervisee. Additional resources and strengths were revealed despite the non-attendance to goaling, exceptions, and coping strategies. Freshly acquired insights were relevant to the supervisee, both personally and professionally which enhanced their integration. This denotes another key feature of PS, a departure from other models, as the boundary between professional supervision and personal therapy is considered impossible to define (Richardson Hands, 2002). The attraction of the seven-eyed model is its applicability across many psychotherapeutic traditions. Social constructionist approaches integrate easily as many of these skills were utilised in the observed session. These included externalising, identifying exceptions and resources, preferred future descriptions and outside witness. Goaling identified the impact of the supervisee’s workplace anxiety as the focus. Questions exploring the supervisee’s current experience and identity (m. 4) were used. As a domestic violence worker, she regularly works with severely distressed individuals and a possible parallel process with transference of emotions onto the supervisee may have occurred. The supervisee’s unconscious reactions, her counter-transference, were explored with the intention to enhance her ability to respond, instead of merely reacting. Landscapes of action and meaning questions were utilised here and throughout the session. The focus then shifted to the supervisee’s experience and conceptualisation of the client (m. 1). The therapeutic relationship between supervisee and client (m. 3) was investigated using various techniques including outside witness’ perspective. Approaches and strategies utilised (m. 2) and the client’s responses were explored. These were placed within the wider context of the supervisee’s work (m. 7), using preferred future questions. Mode 5, the supervisory relationship and the supervisor’s own process (m. ), weren’t’ definitively explored, which is understandable as this was an isolated session for academic purposes. The adaptability of the model was evident as the strength-based approach evoked the supervisee’s exceptions and resources. Flexibility allowed unequal attention across modes, which enhanced responsiveness to the superviseeâ €™s needs and collaboration. The opportunity to observe various supervision models has highlighted the importance of remaining open-minded and willing to experiment with alternative techniques and approaches. To best meet client needs through the supervisee, having a choice of strategies and flexibility in application, will enhance my ability to remain effective and responsive. The seven-eyed model, with its inherent emphasis on relational and systemic aspects, provides a valuable, adaptable scaffold, upon which my approach to supervision will be based. Techniques from many orientations can be incorporated to accommodate supervisee strengths and needs, to ensure supervision is not done to but with the supervisee, which benefits their professional development. Also, understanding of new information is enhanced when integrated with existing familiar competencies and knowledge (Friedman, 1997). The seven modes provide a broad range of issues, enabling their identification and subsequent address to enhance supervisee development. Modelling multiple-perspective approaches may encourage the supervisee to mirror this in therapy, which may transfer to the client. Viewing issues from alternative perspectives often delivers therapeutic benefits as stuckness may transform into resolution with an accompanying transfer of skills. This would be conducive to development of the supervisee’s capabilities of reflection and thereby enhance their practice. The seven-eyed model, incorporating narrative and solution-oriented approaches of social constructionism, will be central to my approach. However, despite identification of exceptions, strengths, resources and coping strategies, issue resolution on a deeper, perhaps more personal level may sometimes be sought by the supervisee. PS skills will be utilised for these interventions, for when supervisees struggle to delineate the problem’s essence and may also prove useful in divising complementary solutions. The approaches of other models encourage alternative conceptualisations of issues and may be utilised to generate the supervisee’s news of difference required and promote flexible cognition. The world’s leading athletes require commitment, flexibility and strength. To become a skilled supervisor, having an extensive, strong theoretical base and grasp of technique, combined with flexibility in applying both and remaining open-minded to alternative approaches, may facilitate this continuous process. Modelling this as supervisor, will hopefully transfer to the supervisee and also inform their practice.

The Spread Of Hellenism History Essay

The Spread Of Hellenism History Essay The Hellenistic Period dates between Alexander the Greats death, in 323 BC, to the Roman annexation of Egypt in 30 BC. At that time, Greek power and culture spread out to the world. Hellenism resulted from conquests by Alexander the Great. Between 334 BC and 323 BC, Alexander had managed to take over the entire Persian Empire and to bring down its ruler, King Darius III. Alexanders empire covered parts of Europe, Africa and Asia. It included Egypt, Assyria, Asia Minor, Mesopotamia, Levant, Persia, Media and parts of present day Pakistan and Afghanistan (Heckel, 2008). While Hellenism was the result of Alexanders conquests, it took off after his death in 323 BC. This paper discusses the beginnings and spread of Hellenism. Alexander was a son to Phillip II of Macedon. When his father died, Alexander battled with Greek city States against Macedon. He inherited his fathers role as supreme commander. After he had managed to consolidate Grecian City States, he re-launched the war his father had begun against Persia. Alexander and his forces easily moved across whatever was left in western Persia. He conquered all areas towards the east of the Euphrates. Darius gathered his troops in a final attempt to reclaim his empire, and the two met at the Gaugamela plain (Stoneman, 2004). Heckel (2008) narrates that after easily crossing both the Euphrates and Tigris rivers, Alexander came face to face with Darius troops. Their battle seemed to be almost a stalemate, but Darius had the advantage of numbers. When Alexander found a chance, they attacked Darius and he fled. Most Persians gave up and Darius was killed by his own men. Alexander then became the king of Macedonia, Persia and Greece. He was not satisfied and headed for India but his forces refused and he went back hoping to continue with his conquests later on, but he suffered from Malaria and died shortly thereafter. Alexanders commanders competed for control of the empire and eventually divided it into three parts; Greece/ Macedonia, Pergamum/Asia Minor, West Asia and Egypt. This marked the end of Alexanders Era and the beginning of the Hellenistic Age. In the Hellenistic times, the Macedonians did not only control the territory. They also initiated an active exportation of Greek culture. Greek literature, politics, art literature and law found their way into Asia, Africa and Europe. The exportation of culture in such a scale was a new phenomenon at the time. It led to a strong influence of Greek culture on others that later emerged in these areas. Greek culture had a role in shaping Islam, Christian, Roman and Jewish cultures. Throughout the new empire, Hellenization occurred. Where Greek art and architecture was introduced, the Greek way of life and language were also adopted. The influence covered a very large territory that extended from Greece to India then Mongolia and further to states beyond the Oecumenas frontiers (Spielvogel, 2007). According to Stoneman (2004), Greek culture and language spread as Alexanders armies progressed. The Romans on their part took up a considerable amount of Greek culture. They preserved and spread it to other areas of the world. When Rome fell, Greek culture was kept and revisited during the Byzantine Empire years. It was also spread into the Arab world and transmitted to the West during the Renaissance. Ancient Greece therefore impacted on a variety of subjects for instance scientific medicine, mathematics, literature, poetry, language and theater. Architecture, politics, history and philosophy in virtually every part of the world gained a Greek characteristic and names such as Hippocrates, Herodotus, Plato and Aristotle had new meaning. The new testament of the Christian bible was translated to Greek. Herodotus came to be considered as being the father of history. The concepts of democracy and philosophy were related to scholars such as Plato and scientific theory was linked to Gree k scholars. After Alexander died, the Hellenism era started fully. During the time, the known parts of the world accepted and adopted Grecian ideals and culture. Cities that were established by Alexander became the centers of trade, government and culture. Greeks introduced their theatres, temples and schools, as a result of which Greek culture was easily exported. In a way, much of the world embraced Greek culture and the Greek language took up a new international status. Arts and education were founded on classical Greek ideals. They were therefore characterized by ideas of figures such as Aristotle. With Hellenization, there was also a spiritual revolution and change in religious viewpoints. With time, there was a reduction in the influence of Greek gods. This was replaced by a strong influence from Eastern religion which led to the development of the cult of Isis (Spielvogel, 2007). Stoneman (2004) explains that while Alexanders empire had expanded fast, its demise was even faster. His death was untimely, leaving no arrangements for his succession. He therefore left the kingdom in turmoil. Hellenisms complete decline started as from 146 BC. In this year, Romans conquered a large part of mainland Greece. It took away the entire ancient Macedon and marked the beginning of the Roman Empire. By 30 BC, even the Egyptian side of the Hellenistic kingdom had been taken over by Rome. This marked the end of Hellenistic civilization. In conclusion, the death of Alexander the great marked a turning point in world civilization. His ambition for power led to the creation of a large empire that passed through three continents. As the conquests occurred, Greek culture was transmitted to the areas. After his death, the Hellenistic period started in earnest. Practically every aspect of Greek culture was exported and gained prominence in terms of influence. Subsequent historical periods were characterized by Greek aspects of culture, both in artifacts and intellectual contributions.

Plato’s Republic: Justice and Injustice in Thrasymachus Account Essay

Plato’s Republic: Justice and Injustice in Thrasymachus' Account ABSTRACT: This paper has a two-fold task. First, I show that there are three types of individuals associated with the Thrasymachean view of society: (a) the many, i.e., the ruled or those exploited individuals who are just and obey the laws of the society; (b) the tyrant or ruler who sets down laws in the society in order to exploit the many for personal advantage; (c) the "stronger" individual (kreittoon) or member of the society who is detached from the many and aspires to become the tyrant. Second, I argue that if Thrasymachus’s account of the perfectly unjust life of the tyrant is to be more than a theoretical ideal, then the stronger individual who aspires to the tyrant’s position would do well to lead a double life—namely, pursuing private injustice while maintaining the public ‘appearance’ of justice. My interpretation accords with that of Glaucon, noted at the beginning of Republic II. I want to extend Glaucon’s interpretation to inclu de the stronger individual as well. I argue that the standpoint of the stronger individual, as distinct from the standpoints of the tyrant and the many, shows Thrasymachus’s three statements regarding justice to be consistent with one another. I. In the beginning of Republic II, during a conversation with Socrates and Adeimantus about which individual is deemed happier, the one who is just or the one who is unjust, Glaucon states: For the extreme of injustice is to seem to be just when one is not. So the perfectly unjust man must be given the most perfect injustice, and nothing must be taken away; he must be allowed to do the greatest injustices while having provided himself with the greatest reputation for justice... ...ggestion commits him to the immoralist position and (quite unfortunately) to an inconsistent position overall. Cf.. "Thrasymachus and Justice: A Reply," p. 14; An Introduction to Plato's Republic, p. 42. In their commentary Cross and Woozley maintain that Thrasymachus’ position would have remained consistent had he accepted Cleitophon’s suggestion. As they see it, there would then be "no conflict between its being just to serve what the stronger (ruler) believes to be his interest and its being just to obey the ruler, for while a ruler may make a mistake as to what actually is his interest he will hardly make a mistake as to what he believes to be his interest; and if it is right for subjects to do what the ruler believes to be in his interest, it will not matter what the ruler is mistaken in believing so." Cf.. Plato’s Republic: A Philosophical Commentary, p. 46.

Coal Extraction and Black Lung :: Environment Energy Essays

Coal Extraction and Black Lung Coal is an indispensable fossil fuel that is very important to today’s society. With out coal, one would have to live without many of the luxuries we have today. There would be no lights to light a house, no movie cinemas, no electrical heaters, and no televisions or phones. â€Å"Coal has many important uses, but most significancy in electricity generation, steel and cement manufacture, and industrial process heating. Coal provides over 23% of global primary energy need and generates about 39% of the world’s electricity† (Source 1). Coal is also used as fuel for steam locomotives, to make synfuels, and in home heating. Some other miscellaneous items made by coal are insecticides, paint thinners, batteries, disinfectants, varnish and insulin. (Source 2) Coal, obviously, is very important to our society and we cannot do without it. The extraction of coal from the ground, however, can be a dangerous process that has serious health effects. The ways coal has been extracted from the ground has changed many times over time due to improved mining techniques and different geological formations. In the early history of mining a technique called bell pitting was used where the coal was â€Å"obtained by digging it from where it appears on the surface† . This method was replaced by more efficient methods. Today, â€Å"the three methods of extraction are open cast, drift and deep mine† (Source 3). These methods are not safe and many miners who work with these methods suffer many health problems. Coal miners suffer from many different health problems that are caused from mining. Among these diseases is the well known Black Lung. â€Å"Black Lung is a legal term describing man-made, occupational lung diseases that are contracted by prolonged breathing of coal mine dust. Call in miner’s asthma, silicosis, pneumonoultramicroscopicsilicovovanoconiosis, coal worker’s pneumoconiosis, or black lung–they are all dust diseases with the same symptoms† (Source 4). Black Lung usually effects workers who are over 50 and who have worked as a miner for most of their lives. The symptoms of black lung are coughing, spitting, and breathlessness. Another symptom is that the lung has black pigmentation on it. â€Å"In Severe cases, an enlargement and strain of the right side of the heart may occur. This is caused by chronic lung disease. The strain on the heart may eventually cause right side heart failure.